OUR VISION
To inspire consumers to engage in a healthy lifestyle
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To dismiss the stereotype that fitness and sports activities are sweaty and body aching activities, and that it can be enjoyable and aspiring as well.
To bring “FITNESS” - the active and healthy lifestyle - to the next level with “STYLE”
To uncover and focus the spotlights on the new era of fitness influencers, Fitness Super Stars, which are the most potential power in new social media era. The visual impact is the key to influence audiences and consumers
HIdeki Akiyoshi
The Founder and Producer of Fitness Superstar
A renowned fashion producer-choreographer, Hideki Akiyoshi, a familiar household name within the fashion and lifestyle industry here, the contest show is designed to be a live reality contest that incorporates the whimsical elements of fashion and style.
With over 30 years of marketing experience under his belt, Hideki spearheaded numerous talk-of-the-town fashion events and festivals. Fitness Super Star is the latest concept show by Hideki Akiyoshi who realised the gap between traditional body-build.
