Conceptualised by renowned fashion producer-choreographer Hideki Akiyoshi, a familiar household name with the fashion and lifestyle industry here, the contest show is designed to be a “live” reality contest that incorporates the whimsical elements of fashion and style. With over 30 years of marketing experience under his belt where he spearheaded numerous talk-of-the-town fashion events and festivals, “Fitness Super Star” is the latest concept show by Hideki Akiyoshi where he realised the gap between traditional body-building contest and today’s expression of fitness and style.